We’ll explain this trend which is followed more and more by the clubs. In this article, we will highlight the implementation of the Rugby Club Toulonnais subscriber card
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Why digitize your subscriber cards?

On the fan’s side

For your fans, having his dematerialized subscriber card comes with many advantages such as :

• They have access to their subscription card with just a few clicks thanks to their smartphone. This results in a significantly improved fan experience.
• They can access the stadium much faster and in a more simple manner. Your fans have their card always at the reach of their fingertips, and this prevents them from accumulating a multitude of cards in their wallet which is associated with the possibility of losing them at any time.
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On the side of the club
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For clubs, the digitization of subscriber cards has as well many significant advantages, we will show you some examples below:

• Reduce the queue at the stadium’s entrance gates. Your fans will no longer need to search for their card at the bottom of their bag. Smartphone in hand and two clicks away, they can enter the stadium. Saving a few seconds of time per fan, multiplied by your number of fans, this can represent a considerable amount of time which could be saved!
• Modernize the brand image of your club. Your club being at the cutting edge of technology, you will now be able to attract a new type of consumer, the most tech-savvy one. In addition, by using the digitization of your cards, you are taking a big step for ecology. You save the ressources required for the production of the cards which our planet will thank you for.
• Saving time for the management of your club. You will no longer have to send the physical cards to your fans, which will greatly simplify your daily life. The less administrative tasks, the better!
• Even more fans on your app! Your fans must use your app to access their card. This enables you to increase the number of downloads of your application, the number of accounts created and to increase your communications’ visibility, etc.
• Promotion of your partners. You have the possibility of putting the logo of your partners on your cards, a new potential space to highlight your sponsors.
• And finally, a new communication channel with your subscribed fans. A segment is automatically created. You can send specific communications through notifications which results in a more effective and inexpensive communication!

And RCT fans... How do they access their subscriber card?

To save it in your app, the steps are quick:

1. The fan goes to the “my card” view of his profile
2. He selects the card which he wants to add
3. He enters the email linked to this card

For your fans, registering their subscriber card is very simple. They will have access to their card from their application by two different routes, either through the stadium’s services menu or via the main menu.

4. He will receive in the following minutes, a unique code via email
5. The fan enters this code, and here it is, his card is available within his application! There you go, his RCT fan's subscriber card is ready to be used!
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And you, when will you end physical cards ?

If you wish to have more information on the subject, do not hesitate to contact us. We are here to help you make this project a reality.

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