Today in the Chat, we welcome Anne-Clémence, head of digital and communication for the club of Elan Chalon, a basketball club playing in Pro B, second division of the French championship.

Anne-Clémence tells us about her daily life with the bFAN Sports solution, her club has been using the bFAN Sports solution for 5 years now, it is a historic club for the company, one of the first customers. The entire bFAN team would like to thank Anne Clémence for the time she gave in answering the various questions, but also for the trust she places in bFAN Sports!

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Before choosing bFAN Sports, what means do you use to communicate and engage the fans of the club?

When we started with bFAN Sports in 2017, the year I joined the club. My colleague who was in charge of communication before used mainly social networks and the club's website.

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Why did you choose the bFAN Sports solution and not another competitor?

I worked in an agency specializing in digital and in particular in everything that was mobile application development. When we were contacted to have a presentation of the bFAN Sports solution, I might as well tell you that I, coming from digital and really from apps, saw the solution as something very fluid, very practical to use on a daily basis. Immediately, the bFAN Sports solution seemed adapted to what the club was looking for in its approach to loyalty, activation of partnership and optimization of service for the public.

“It really allows us to go even further in building loyalty and in an almost one-to-one approach with our fans."

How would you describe the evolution of the bFAN Sports solution, from the beginning with your club (2017) until today (2022)?

In 2017, we had a base, that is to say, we had the games and the live. Today, we can personalize the application at the design level, have a segmentation, offer additional services (gifts, good deals, dematerialized tickets...), have the games on large screens, etc. This allows really to go even further in building loyalty and in an almost one-to-one approach with our fans. What is interesting with bFAN Sports is that we were able to work hand in hand, because they listened to what we - club - had to say and they are always looking to improve the solution to "stick" to our use as a communicator. Simple example, notifications today we can program them, whereas on the first version we could not. However, some announcements are recurring and can be planned in advance such as MatchDay. It has improved our daily lives. Even if each club develops its app, they are all different and customizable.

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How bFAN Sports changed the way you communicate with your fans?

We have this strong loyalty tool. Almost everyone has a smartphone these days. Users can stay connected to club news, see what's happening on our networks, watch videos, receive notifications, challenge themselves with games, get good deals... And we can also "reward" our fans with exclusive content, gifts to exchange... Not to mention on game nights when we host certain downtimes using the app. We can engage our entire audience to win prizes. The app brings a playful side. There is no shortage of ideas to animate the play area with our partners. We eagerly await developments. The application is aimed at fans but today we have just launched the Business part and we are convinced that this extension will have the same success as that met with our fans. And that's what bFAN Sports allows us to do, to retain our fans.

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How would you describe the bFAN Sports solution? How is it part of your daily life? (every day? only on weekends?)

We actually use it every day. We try to animate the game part as much as possible. On the games, we actually have the forecasts but we are always looking for new quizzes to offer or surveys to have at least 3 games in addition to the games on the matches. The idea is that our fans can earn maximum points, although today our fans are not redeeming too many points. They play more to test their knowledge and/or challenge themselves with friends. We also want to bring content that is not necessarily on our website and that can be dedicated to only some of our fans, for example an event for subscribers or supporters, etc. Afterwards, there is everything that is essential to the club around the match between the announcement of the opening of the ticket office, the announcement of the match, the announcement of the result, etc. And that was very particular to the match!

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For you, what are the strengths of the bFAN Sports solution?

The fact of being able to personalize the application, the flexibility and finally invent a little what we want with it, to create the application that corresponds to our club and our fans. What is also interesting is that the application is constantly evolving and this makes it possible to propose innovations to the user base and to renew itself.

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For you, does the bFAN Sports solution adapt to all types of clubs? Whether it is the number of fans, the budget of the club, the ranking etc?

Afterwards it adapts to the strategy of the club, I want to say. Budget question, you have to be able to have the budget to release an application, already have a loyalty process also for fans. Release an app just to release an app, there is no real interest. It must be part of a global project around audience segmentation, loyalty and digitization.

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How would you describe your support with the bFAN Sports team?

They really are a pain *laughs*. The contact is going very well, it's very pleasant, as soon as we have a small problem or a question or whatever, we know that there is someone who will answer us, either the developers or the sales representative. . There is always someone who is reactive to listen to us. And that's really nice.

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And to finish the little last question, what would you say to another club to convince them to use the bFAN Sports solution? A simple and short sentence.

Hmm.. What can I say? For me, it's the loyalty tool ultimate.

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